Tuesday 2 December 2008

So Why Dunedin


Dunedin (NZ) is the place my wife (China) and myself (Irish/American) chose to establish roots and settle down and raise our family, a daughter (born in Scotland) and son (born in China). As you can see, none of us have any links or ties to NZ, yet we felt it to be a safe and clean country to make a new life for all of us. For my wife and I, it was a "neutral 3rd country" in which we were both on equal footing to learn a new way of life and culture, after living in each others country for a period of time. For the children it is safe (they can walk home from school - barefoot if they want), an outdoor lifestyle with beaches 3 minutes away and teachers who take an active interest in what they are learning in school. From our house we can see the harbor from the back yard and ocean from the front, with plenty of trees and grass in between both views.

From a business point of view, Dunedin has just over 100,000 residents with another 20,000 students at the University of Otago and Otago Polytech during the school term. With this size population, it is small enough for a business (even a new business) to "effect change" from a marketing perspective (word of mouth is king), yet large enough that this same business can earn enough money so the owners can live comfortably. I strongly believe this, as I have taught and graduated over 200 business students from a small business management class, a majority who are new migrants, many of whom have set up their own businesses here in Dunedin.

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